In the modern age of hiring, there is still one job perk that rules them all. It isn't pay, time-off or the ability to bring a pet to work. It's not about working remotely, or catered lunch on Friday. The truth about landing new job hires in a competitive market, is that what worked before still works today. And, it will certainly apply in the future. Although job seekers want everything just mentioned (and maybe more), they need and want their future employer to be this above all: authentic. [...]